Veritable Vegetable is an organic produce distributor in San Francisco. The company invested in measures that are paying back handsomely by lowering their operating costs. With lighting and refrigeration ef ciency improvements, repowering a diesel truck with natural gas, and adopting comprehensive recycling and composting practices, Veritable Vegetable achieved 7% average annual growth and avoided 700 tons of greenhouse gas emissions while expanding into a second warehouse and adding a third shift.